adidas: THE canvas campaign
Adidas challenged us to ensure the future of a stigmatized sport for young women.
In Paris, sexual assault and harassment against young women has increased by 30%.
Adidas will create boxing gyms that provide security, sisterhood, and confidence for these girls to own their space.
We made a logo.
To spread awareness of Canvas, posters will be placed near public transportation.
To spread solidarity and confidence, every girl that enters the gym will be given a Canvas wristband.