adidas: THE canvas campaign

Adidas challenged us to ensure the future of a stigmatized sport for young women.
In Paris, sexual assault and harassment against young women has increased by 30%.
Adidas will create boxing gyms that provide security, sisterhood, and confidence for these girls to own their space.

 
 

Logo

We made a logo.

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ooh posters

To spread awareness of Canvas, posters will be placed near public transportation.

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Wristband

To spread solidarity and confidence, every girl that enters the gym will be given a Canvas wristband.

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ROLE: ART DIRECTOR, Editor, designer, co-photographer
CO-ART DIRECTOR: xochitl orozco
COPYWRITER: taylor hagin
Photographer: Alex King