White castle - if you have a microwave, you have a white castle
White Castle came to us looking for a way to bring attention to their retail frozen sliders.
There’s diehard White Castle fans out there that don’t have a location within reach… or do they? If you have a microwave, you have a White Castle.
neon microwave turret
Once we landed on that insight, we wanted an easy way to show microwave = White Castle, we also wanted to show that this White Castle is open 24/7.
So I designed a neon microwave with castle turrets to use across our retail work and incorporated into the existing visual identity for the brand.
